Many people in the world are searching online to find the solution of their problems and issues no matter whether it relates to their personal or business domain. A good number of these people, you can say more than 80% search through Google and the rest on few other popular search engines. So if you have business – no matter on which scale and locality, there is always a room for you to let it be visible to the world. You should have online presence and should Re-engineer your business processes and make the most out of this fascinating world. If your business has capability to hit the international market, you are one of the strong candidates to be considered for branding online. Now the question is how to accomplish it, when to go for it and what to do to make your brand stronger. Below are 8 most important steps to Brand your business online. You can also consider this a checklist for you, while you read, check all those apply and see where you are missing on these.
8 STEPS TO BRANDING
1. First you should have a unique and appealing logo for your business. It is better if your logo represent what you do. Make it prominent on your website, give it an appearance on the address bar and mention it when you make business correspondence to someone.
2. Make your home page easy to understand and let the visitor grasp your business in no time. Instead of listing down feature of your product or service on the main page, specify what your customers will benefit and how you product or service is going to fulfill their needs.
3. Make active participation in online forums and Blogs in your niche area. Leave comments and make use of your experience and knowledge while commenting that you got in your area. Don’t just say thank you or it’s a nice post. Do appreciate the idea and add your thoughts on it and then leave back a link to your own website. It will not only increase the traffic but will also promote the brand awareness in people which are interested in your business area.
4. Make a Blog for your own website and update it regularly. Write on articles, mention coming soon things, new releases or whatever you may consider will be interesting, informative and beneficial for your customer.
5. Make an active presence in social media. This is very important step that you never ignore. Create an account on Facebook and make a Facebook Fan Page for your business. Market it with proper keywords and get the targeted audience. Facebook Ads are not much expensive, you can get many Fans in few days. Keep your community alive with regular updates. Also create Twitter account and brand it as well with unique look and feel which shows your business accurately. Leave a contact number, business email address and other necessary things in case if someone want to contact you after finding you on twitter. If you have enough time, you should also consider other social media platforms as well to brand your business even more stronger and popular.
6. Make your brand appear in popular magazines or journals. Press releases are sometimes the most effective way to promote your brand and it also gives you the targeted customers. Choose the best magazines in your business area and send press release after every few months.
7. Publish Newsletters and provide your customers an option to subscribe to it. If your business updates are on frequent basis, you may send newsletter on weekly basis otherwise send it after each month.
8. Optimize your website for the primary keyphrases/keywords that you consider to be important for your business. You can also take the services of SEO expert to do this for you. Keep close co-ordination with him during this period and ask what approach he will use to accomplish higher rankings in search engines. You can also understand the concept behind optimization and what needs to be done. Read the article I wrote on SEO optimization and get the idea . source http://ezlat-seo.blogspot. com .
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